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As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called .
Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, . Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi . Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, .
Payless's fake shoe boutique, Palessi, helped the brand prove that a price point doesn't dictate style, and it did so in a way that's going to seriously make you laugh.
By T.L. Stanley. There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying 0.Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes.
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what happened to payless shoes
As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store. Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, recruited from the street. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. Payless's fake shoe boutique, Palessi, helped the brand prove that a price point doesn't dictate style, and it did so in a way that's going to seriously make you laugh.
By T.L. Stanley. There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying 0.Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes.
The campaign, created by the advertising agency DCX Growth Accelerator, shows how Payless took over a boutique in Los Angeles and created the fake luxury brand "Palessi." Payless shoes rebrands as luxury store "Palessi" for an ad campaign, and people spent hundreds of dollars on their shoes. Watch how they reacted to finding out they'd been duped into believing Payless shoes were a fancy, luxury shoe brand.
As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store. Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, recruited from the street. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening.
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. Payless's fake shoe boutique, Palessi, helped the brand prove that a price point doesn't dictate style, and it did so in a way that's going to seriously make you laugh.By T.L. Stanley. There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying 0.
Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes. The campaign, created by the advertising agency DCX Growth Accelerator, shows how Payless took over a boutique in Los Angeles and created the fake luxury brand "Palessi." Payless shoes rebrands as luxury store "Palessi" for an ad campaign, and people spent hundreds of dollars on their shoes.
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