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Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, . Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift . Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes.
what happened to payless
Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013. There is, however, Payless ShoeSource, a discount shoe retailer hoping to shake things up through an elaborate - and expensive - advertising prank to attract new customers and change the. To pull off the stunt, Payless enlisted the help of a company called DCX Growth Accelerator, who found the space, built a fake Palessi website, and filled the showroom with shoes and gold.
The discount retailer sold shoes for as much as 0 before letting shoppers in on the secret that they were actually buying Payless styles.
Watch how they reacted to finding out they'd been duped into believing Payless shoes were a fancy, luxury shoe brand. Does this mean that all shoes are created equal? Not quite. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013.
There is, however, Payless ShoeSource, a discount shoe retailer hoping to shake things up through an elaborate - and expensive - advertising prank to attract new customers and change the. To pull off the stunt, Payless enlisted the help of a company called DCX Growth Accelerator, who found the space, built a fake Palessi website, and filled the showroom with shoes and gold. The discount retailer sold shoes for as much as 0 before letting shoppers in on the secret that they were actually buying Payless styles.
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